Your submission was sent successfully! Close

Thank you for signing up for our newsletter!
In these regular emails you will find the latest updates from Canonical and upcoming events where you can meet our team.Close

Thank you for contacting our team. We will be in touch shortly.Close

  1. Blog
  2. Article

Sarah Dickinson
on 29 August 2018


Fig 1: The journey to a software-defined business model

The opportunity to capitalise on the internet of things is significant for many companies, but that doesn’t mean that it is a straightforward journey to success. Companies need to analyse their current business practices and evaluate where benefits can be gained – and for some this could be changing their business model in its entirety.

Device manufacturers are a prime example of this. With hardware commoditisation forcing their margins downwards and low-cost competitors applying increasing pressure, manufacturers need to build a sustainable business that brings in continuous revenue beyond the initial device sale. By devising a software-led strategy,  device manufacturers can transition to new business models underpinned by IoT app stores and ecosystems of 3rd party ISVs (independent software vendors).

Download this whitepaper to explore this journey in more detail including –

  • The drivers for device manufacturers to re-evaluate their existing business models from security to customer retention
  • The opportunities opened to them by adopting an IoT led, software-defined business model to achieve ongoing revenue and different ways this can be achieved to suit their business
  • The steps required to move them through this transition and examples of businesses who have successfully achieved this already






In submitting this form, I confirm that I have read and agree to Canonical’s Privacy Notice and Privacy Policy.











Related posts


Canonical
20 March 2024

Canonical’s Ubuntu Core receives Microsoft Azure IoT Edge Tier 1 supported platform status

Canonical announcements Canonical News

London, 20 March 2024. Canonical has announced that Ubuntu Core, its operating system optimised for the Internet of Things (IoT) and edge, has received Microsoft Azure IoT Edge Tier 1 supported platform status from Microsoft.  This collaboration brings computation, storage, and artificial intelligence (AI) capabilities in the cloud closer ...


lizzieepton
5 March 2024

Create an Ubuntu Core image with Landscape Client included

Internet of Things Ubuntu Pro

Canonical recently released the Landscape Client snap which, along with the new snap management features in the Landscape web portal, allows for device management of Ubuntu Core devices. In this blog we will look at how this can be deployed at scale by building a custom Ubuntu Core image that includes the Landscape Client snap ...


lizzieepton
13 February 2024

Simplify IoT device management: How to add Ubuntu Core devices to Landscape

Internet of Things Article

Landscape has been a member of the Canonical product list for almost as long as Canonical has existed. Landscape allows administrators to manage their desktop and server instances from a single centralised portal. With the latest release of Landscape Server (23.10), we’ve introduced the ability to manage snap packages from Landscape – and ...