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  1. Blog
  2. Article

Marcus Haslam
on 16 September 2011


We are about to start the exciting job of branding juju (formerly Ensemble), I’m putting the brief out to you, please share your ideas and suggestions and of course publish them. We do have a deadline, so could we please have your designs whether sketches or otherwise by Friday 23rd and and we will review together with Mark Shuttleworth.

Here’s some background information.

The design of this logo should encapsulate our fundamental values of freedom, collaboration, precision and accessibility. It should speak powerfully to its specific audiences to give juju a meaningful visual identity.

Juju is a powerful tool to manage cloud servers as a coherent single system. Juju, by design, is part of the Ubuntu family and illustrates our brand values.

Juju audiences are DevOps and system administrators. These target audiences correspond to our community, consumer and engineer groups in the brand guidelines. They routinely weave their magic to deploy and scale complex services into the cloud (sometimes on to bare metal) needed to provide a larger service or solution to internal and external customers.

We look forward to seeing your thoughts as sketches, drawings, photos
or whatever you feel appropriate to express juju.

Have fun!

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