--- title: 'Ubuntu: helping drive business insight from big data' description: Today, Big Data isn’t just for big companies, and it isn’t just happening on the web. In fact more and more organisations in multiple sectors are recognising its enormous value in terms of gaining new competitive insight. In this white paper, we take a brief look at how organisations in a range of sectors are […] url: https://canonical.com/blog/ubuntu-helping-drive-business-insight-from-big-data?format=md --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Canonical](https://canonical.com/blog/author/canonical "More about Canonical") 13 March 2012 # Ubuntu: helping drive business insight from big data --- Share the article Today, Big Data isn’t just for big companies, and it isn’t just happening on the web. In fact more and more organisations in multiple sectors are recognising its enormous value in terms of gaining new competitive insight. In this white paper, we take a brief look at how organisations in a range of sectors are building Big Data into their planning and customer fulfilment strategies. We’ll also explore few reasons why Ubuntu has become a dominant operating system in the Big Data space. [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/dataprivacy). Sign up ## Share on --- ## Related posts [### Canonical joins the Open Secure AI Alliance](https://canonical.com/blog/open-secure-ai-alliance) Canonical is now part of the Open Secure AI Alliance, announced by NVIDIA with partners across cloud computing, cybersecurity, enterprise software, open source foundations, and... [Canonical](https://canonical.com/blog/author/canonical) 28 August 2026 [### Arduino® VENTUNO™ Q is available for pre-order with Ubuntu pre-installed](https://canonical.com/blog/arduino-ventuno-q-is-available-for-pre-order-with-ubuntu-pre-installed) London, UK – August 25, 2026 – Following our initial collaboration announcement in March 2026, Canonical and Arduino (a subsidiary of Qualcomm Technologies, Inc.) are excited... [Canonical](https://canonical.com/blog/author/canonical) 25 August 2026 [### Advantech AOM-2721 is now Ubuntu Certified](https://canonical.com/blog/advantech-aom-2721-ubuntu-certified) Canonical announces that the Advantech AOM-2721 is officially joining the list of Ubuntu Certified Hardware. [Mikhail Khazov](https://canonical.com/blog/author/khazov-m) 13 August 2026 [### Canonical integrates NVIDIA Nemotron 3.5 Lightning with Ubuntu for always-on AI agents](https://canonical.com/blog/nvidia-nemotron-3-5-lightning) Canonical is pleased to announce that NVIDIA’s newly introduced NVIDIA Nemotron 3.5 Lightning, an open, customizable model built for always-on AI agents, is now available on... [Canonical](https://canonical.com/blog/author/canonical) 11 August 2026