---
title: 'Ubuntu: helping drive business insight from big data'
description: Today, Big Data isn’t just for big companies, and it isn’t just happening
  on the web. In fact more and more organisations in multiple sectors are recognising
  its enormous value in terms of gaining new competitive insight. In this white paper,
  we take a brief look at how organisations in a range of sectors are  […]
url: https://canonical.com/blog/ubuntu-helping-drive-business-insight-from-big-data
---

1. [Blog](https://canonical.com/blog)
2. Article

---

[Canonical](https://canonical.com/blog/author/canonical "More about Canonical")

13 March 2012

# Ubuntu: helping drive business insight from big data

---

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Today, Big Data isn’t just for big companies, and it isn’t just happening on the web. In fact more and more organisations in multiple sectors are recognising its enormous value in terms of gaining new competitive insight. In this white paper, we take a brief look at how organisations in a range of sectors are building Big Data into their planning and customer fulfilment strategies. We’ll also explore few reasons why Ubuntu has become a dominant operating system in the Big Data space.

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