--- title: 'Reasons to celebrate: 4th March 2010' description: My first year working for Canonical draws to a close with my team delivering a new identity for Ubuntu.I am very proud of the result and would like to thank them for all their hard work. I also want to thank Mark Shuttleworth and Jane Silber for setting out the challenge and for being part […] url: https://canonical.com/blog/reasons-to-celebrate-4th-march-2010 --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Canonical](https://canonical.com/blog/author/canonical "More about Canonical") 4 March 2010 # Reasons to celebrate: 4th March 2010 [Design](https://canonical.com/blog/tag/design) --- Share the article My first year working for Canonical draws to a close with my team delivering [a new identity for Ubuntu](https://wiki.ubuntu.com/Brand). I am very proud of the result and would like to thank them for all their hard work. I also want to thank Mark Shuttleworth and Jane Silber for setting out the challenge and for being part of the team. Ubuntu has a great engineering heritage. It is fast and efficient. Ubuntu gives the world an excellent free and open-source operating system that helps many millions of people achieve their goals. This new identity gives Ubuntu an opportunity to stand up and be noticed. It gives all of us more to enjoy as we work and play. If Ubuntu were a person it would be that person at the dinner party with great stories and a mind brimming with knowledge; the person you know will enjoy learning from. They know things you want to know, they do things you want to do; you want to be like them because they are amazing! I am not going to wax lyrical on the meeting of form and function. Many others have written and spoken on that subject. This is a moment for celebration. We have before us the very finest cloth. Let’s make sure our Ubuntu turns up to the dinner party in the coolest gear! There is much to do. [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. In submitting this form, I confirm that I have read and agree to [Canonical's Privacy Notice](https://canonical.com/legal/data-privacy/contact) and [Privacy Policy](https://canonical.com/legal/data-privacy). Sign up ## Share on --- ## Related posts [### What designers should know about semiotics](https://canonical.com/blog/what-designers-should-know-about-semiotics) What happens when you look at an apple? When you see it, you perceive the apple and assign meaning to it based on your language, experience, and personal preferences – such as... [Sophie Carroll](https://canonical.com/blog/author/sophiecarroll) 15 October 2026 [### Challenges designers face in open source (and how to fix them)](https://canonical.com/blog/challenges-designers-face-in-open-source-and-how-to-fix-them) Open source powers up to 90% of modern software, yet many projects lack usability. Canonical’s Design team surveyed 115 cross-functional professionals to uncover the 4 core... [Kola Ojoodide](https://canonical.com/blog/author/kola-ojoodide) 26 June 2026 [### Template: Streamlining open source design contributions](https://canonical.com/blog/template-streamlining-open-source-design-contributions) As designers working at Canonical, we’re always thinking about open source. We believe that encouraging more designers to contribute to open source benefits everyone, from the... [Nina Rojc](https://canonical.com/blog/author/ninarojc) 16 June 2026 [### Decoding design: How design and engineering thrive together in open source](https://canonical.com/blog/decoding-design-how-design-and-engineering-thrive-together-in-open-source) Open source thrives on engineering-driven processes. Fast feedback loops, terminal tools, Git workflows: they’re the lifeblood of how we build software in the open. But for... [Miguel Divo](https://canonical.com/blog/author/mdivo) 22 May 2026