--- title: MWC 2014 – A strong design coherence in everything we do description: Last month at Mobile World Congress Ubuntu’s presence was stronger than ever. Our third year at MWC and we made some significant design changes to our stand. In such a large exhibition space, strong branding is key. We designed five large banners – made from fabric and stretched across metal frames – that were suspended above the stand. E […] url: https://canonical.com/blog/mwc-2014-a-strong-design-coherence-in-everything-we-do --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Tom Macfarlane](https://canonical.com/blog/author/tom-macfarlane "More about Tom Macfarlane") 13 March 2014 # MWC 2014 – A strong design coherence in everything we do [Design](https://canonical.com/blog/tag/design) --- Share the article Last month at Mobile World Congress Ubuntu’s presence was stronger than ever. Our third year at MWC and we made some significant design changes to our stand. In such a large exhibition space, strong branding is key. We designed five large banners – made from fabric and stretched across metal frames – that were suspended above the stand. Each banner was then individually illuminated by a series of spotlights creating maximum impact and high level brand presence, while still maintaining the stands open and welcoming feel. The back walls and a new hanging aisle banner all featured the folded paper background with large graphics showcasing app and scope designs from the phone and tablet. We also dedicated one wall to the Ubuntu Carrier Advisory Group (CAG). Continuing our clean and precise design approach we used the Ubuntu shape (the squircle) to create bespoke pods, reception desk and demo unit – with warm white LED down lighting around the top and base and lightboxes to illuminate the Circle of Friends on the reception desk. Integrating elements from our phone and tablet design across print and 3D environments builds a strong brand/design coherence in everything we do. We’re very happy with the new stand design and feedback from MWC has been very positive. [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. In submitting this form, I confirm that I have read and agree to [Canonical's Privacy Notice](https://canonical.com/legal/data-privacy/contact) and [Privacy Policy](https://canonical.com/legal/data-privacy). Sign up ## Share on --- ## Related posts [### What designers should know about semiotics](https://canonical.com/blog/what-designers-should-know-about-semiotics) What happens when you look at an apple? When you see it, you perceive the apple and assign meaning to it based on your language, experience, and personal preferences – such as... [Sophie Carroll](https://canonical.com/blog/author/sophiecarroll) 15 October 2026 [### Challenges designers face in open source (and how to fix them)](https://canonical.com/blog/challenges-designers-face-in-open-source-and-how-to-fix-them) Open source powers up to 90% of modern software, yet many projects lack usability. Canonical’s Design team surveyed 115 cross-functional professionals to uncover the 4 core... [Kola Ojoodide](https://canonical.com/blog/author/kola-ojoodide) 26 June 2026 [### Template: Streamlining open source design contributions](https://canonical.com/blog/template-streamlining-open-source-design-contributions) As designers working at Canonical, we’re always thinking about open source. We believe that encouraging more designers to contribute to open source benefits everyone, from the... [Nina Rojc](https://canonical.com/blog/author/ninarojc) 16 June 2026 [### Decoding design: How design and engineering thrive together in open source](https://canonical.com/blog/decoding-design-how-design-and-engineering-thrive-together-in-open-source) Open source thrives on engineering-driven processes. Fast feedback loops, terminal tools, Git workflows: they’re the lifeblood of how we build software in the open. But for... [Miguel Divo](https://canonical.com/blog/author/mdivo) 22 May 2026