--- title: Mobile Asia Expo 2014 description: Following the success of our new stand design at MWC earlier this year, we applied the same design principles to the Ubuntu stand at last month’s Mobile Asia Expo in Shanghai. With increased floor space, compared to last year, and a new stand location that was approachable from three key directions, we were faced with a few new design cha […] url: https://canonical.com/blog/mobile-asia-expo-2014 --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Tom Macfarlane](https://canonical.com/blog/author/tom-macfarlane "More about Tom Macfarlane") 4 July 2014 # Mobile Asia Expo 2014 [Design](https://canonical.com/blog/tag/design) --- Share the article Following the success of our [new stand design at MWC](http://design.canonical.com/2014/03/mwc-2014-a-strong-design-coherence-in-everything-we-do/) earlier this year, we applied the same design principles to the Ubuntu stand at last month’s Mobile Asia Expo in Shanghai. With increased floor space, compared to last year, and a new stand location that was approachable from three key directions, we were faced with a few new design challenges: * How to effectively incorporate existing 7m wide banners into the new 8m wide stand? * How to make the stand open and approachable from three sides with optimum use of floor space and maintaining the maximum amount storage space possible? * How to maintain our strong brand presence after any necessary structural changes? **Proposed layout ideas** **Final layout** The final design utilised maximum floor space and incorporated the positioning of our bespoke demo pods, that proved successful at MWC. Along with strong branding featuring our folded paper background with large graphics showcasing app and scope designs and a new aisle banner. The main stand banners were then positioned in an alternating arrangement aligned to the left and to the right above the stand. **Aisle banner** [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. In submitting this form, I confirm that I have read and agree to [Canonical's Privacy Notice](https://canonical.com/legal/data-privacy/contact) and [Privacy Policy](https://canonical.com/legal/data-privacy). Sign up ## Share on --- ## Related posts [### What designers should know about semiotics](https://canonical.com/blog/what-designers-should-know-about-semiotics) What happens when you look at an apple? When you see it, you perceive the apple and assign meaning to it based on your language, experience, and personal preferences – such as... [Sophie Carroll](https://canonical.com/blog/author/sophiecarroll) 15 October 2026 [### Challenges designers face in open source (and how to fix them)](https://canonical.com/blog/challenges-designers-face-in-open-source-and-how-to-fix-them) Open source powers up to 90% of modern software, yet many projects lack usability. Canonical’s Design team surveyed 115 cross-functional professionals to uncover the 4 core... [Kola Ojoodide](https://canonical.com/blog/author/kola-ojoodide) 26 June 2026 [### Template: Streamlining open source design contributions](https://canonical.com/blog/template-streamlining-open-source-design-contributions) As designers working at Canonical, we’re always thinking about open source. We believe that encouraging more designers to contribute to open source benefits everyone, from the... [Nina Rojc](https://canonical.com/blog/author/ninarojc) 16 June 2026 [### Decoding design: How design and engineering thrive together in open source](https://canonical.com/blog/decoding-design-how-design-and-engineering-thrive-together-in-open-source) Open source thrives on engineering-driven processes. Fast feedback loops, terminal tools, Git workflows: they’re the lifeblood of how we build software in the open. But for... [Miguel Divo](https://canonical.com/blog/author/mdivo) 22 May 2026