--- title: Mobile Asia Expo 2014 description: Following the success of our new stand design at MWC earlier this year, we applied the same design principles to the Ubuntu stand at last month’s Mobile Asia Expo in Shanghai. With increased floor space, compared to last year, and a new stand location that was approachable from three key directions, we were faced with a few new design cha […] url: https://canonical.com/blog/mobile-asia-expo-2014?format=md --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Tom Macfarlane](https://canonical.com/blog/author/tom-macfarlane "More about Tom Macfarlane") 4 July 2014 # Mobile Asia Expo 2014 [Design](https://canonical.com/blog/tag/design) --- Share the article Following the success of our [new stand design at MWC](http://design.canonical.com/2014/03/mwc-2014-a-strong-design-coherence-in-everything-we-do/) earlier this year, we applied the same design principles to the Ubuntu stand at last month’s Mobile Asia Expo in Shanghai. With increased floor space, compared to last year, and a new stand location that was approachable from three key directions, we were faced with a few new design challenges: * How to effectively incorporate existing 7m wide banners into the new 8m wide stand? * How to make the stand open and approachable from three sides with optimum use of floor space and maintaining the maximum amount storage space possible? * How to maintain our strong brand presence after any necessary structural changes? **Proposed layout ideas** **Final layout** The final design utilised maximum floor space and incorporated the positioning of our bespoke demo pods, that proved successful at MWC. Along with strong branding featuring our folded paper background with large graphics showcasing app and scope designs and a new aisle banner. The main stand banners were then positioned in an alternating arrangement aligned to the left and to the right above the stand. **Aisle banner** [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/dataprivacy). Sign up ## Share on --- ## Related posts [### Challenges designers face in open source (and how to fix them)](https://canonical.com/blog/challenges-designers-face-in-open-source-and-how-to-fix-them) Open source powers up to 90% of modern software, yet many projects lack usability. Canonical’s Design team surveyed 115 cross-functional professionals to uncover the 4 core... [Kola Ojoodide](https://canonical.com/blog/author/kola-ojoodide) 26 June 2026 [### Why web engineering is great](https://canonical.com/blog/why-web-engineering-is-great) Hi, I’m Johann! I’m an engineering manager in Canonical’s web team. For the larger part of my 15 years of work experience as engineer, I’ve been working in web development.... [Johann Wolf](https://canonical.com/blog/author/johannwolf) 27 April 2026 [### Canonical’s recipe for High Performance Computing](https://canonical.com/blog/canonicals-recipe-for-high-performance-computing) In essence, High Performance Computing (HPC) is quite simple. Speed and scale. In practice, the concept is quite complex and hard to achieve. It is not dissimilar to what... [Igor Ljubuncic](https://canonical.com/blog/author/igorljubuncic) 24 January 2024 [### Web team – hack week 2023](https://canonical.com/blog/web-team-hack-week-2023) Today, around 96% of software projects utilize open source in some way. The web team here at Canonical is passionate about Open source. We lead with an open-by-default approach... [Anthony Dillon](https://canonical.com/blog/author/ya-bo-ng) 25 October 2023