--- title: Learn about our differentiated approach to IoT digital transformation at IoTSWC. description: Canonical will be present at the 2019 IoT Solutions World Congress (IOTSWC) in Barcelona from Tuesday 29th October at booth 224 in hall 2.  We are convening to the flagship IoT event, alongside more than 350 leading suppliers of IoT, artificial intelligence and blockchain solutions. Businesses attending IOTSWC are investing to transform t […] url: https://canonical.com/blog/learn-about-our-differentiated-approach-to-iot-digital-transformation-at-iotswc?format=md --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Galem KAYO](https://canonical.com/blog/author/galemk "More about Galem KAYO") 28 October 2019 # Learn about our differentiated approach to IoT digital transformation at IoTSWC. --- Share the article Canonical will be present at the 2019 IoT Solutions World Congress (IOTSWC) in Barcelona from Tuesday 29th October at booth 224 in hall 2.  We are convening to the flagship IoT event, alongside more than 350 leading suppliers of IoT, artificial intelligence and blockchain solutions. Businesses attending IOTSWC are investing to transform their core activities with emerging digital innovations. Canonical’s mission is to empower innovators – big and small – around the world. To this end, we have developed a uniquely differentiated approach to IoT digital transformation, our goals being to accelerate delivery and boost return on investment. The key pillars of our differentiated approach to IoT are open-source software, cloud-native technologies, and platform ecosystems. Our IoT solutions are open source, which drives software quality thanks to community feedback, but also reduces development costs and time to market. What’s more, we are introducing cloud-native technologies like containers, Kubernetes, DevOps, and continuous delivery to the realm of IoT. Finally, we foster platform ecosystems with app stores for any IoT device. App stores enable the development of new business models and feature enhancements through applications. Visit our booth to find out more about our IoT solutions. Our demos will highlight a machine vision solutions at the edge built on open source tools, a device management solution, as well as a deployment of EdgeX – the open-source edge IoT platform. A team of Canonical representatives from Engineering and Product Strategy will be happily available to discuss further. We are looking forward to seeing you at IoTSWC. Let’s together explore the competitive advantages that our approach can deliver to your business. Do not hesitate to [get in touch](mailto:galem.kayo@canonical.com) with us, to schedule a visit. [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/dataprivacy). Sign up ## Share on --- ## Related posts [### Canonical joins the Open Secure AI Alliance](https://canonical.com/blog/open-secure-ai-alliance) Canonical is now part of the Open Secure AI Alliance, announced by NVIDIA with partners across cloud computing, cybersecurity, enterprise software, open source foundations, and... [Canonical](https://canonical.com/blog/author/canonical) 28 August 2026 [### Arduino® VENTUNO™ Q is available for pre-order with Ubuntu pre-installed](https://canonical.com/blog/arduino-ventuno-q-is-available-for-pre-order-with-ubuntu-pre-installed) London, UK – August 25, 2026 – Following our initial collaboration announcement in March 2026, Canonical and Arduino (a subsidiary of Qualcomm Technologies, Inc.) are excited... [Canonical](https://canonical.com/blog/author/canonical) 25 August 2026 [### Advantech AOM-2721 is now Ubuntu Certified](https://canonical.com/blog/advantech-aom-2721-ubuntu-certified) Canonical announces that the Advantech AOM-2721 is officially joining the list of Ubuntu Certified Hardware. [Mikhail Khazov](https://canonical.com/blog/author/khazov-m) 13 August 2026 [### Canonical integrates NVIDIA Nemotron 3.5 Lightning with Ubuntu for always-on AI agents](https://canonical.com/blog/nvidia-nemotron-3-5-lightning) Canonical is pleased to announce that NVIDIA’s newly introduced NVIDIA Nemotron 3.5 Lightning, an open, customizable model built for always-on AI agents, is now available on... [Canonical](https://canonical.com/blog/author/canonical) 11 August 2026