---
title: Krux creates revenues from audience data and helps protect privacy
description: Ubuntu and AWS cloud used to capture, protect and monetise data across
  platforms Summary Krux helps website operators responsibly drive new revenues from
  consumer data while protecting that data from unauthorised skimming and theft. With
  massive storage and processing requirements, and a rapidly growing customer base,
  the organisation dec […]
url: https://canonical.com/blog/krux-creates-revenues-from-audience-data-and-helps-protect-privacy?format=md
---

1. [Blog](https://canonical.com/blog)
2. Article

---

[Canonical](https://canonical.com/blog/author/canonical "More about Canonical")

31 January 2012

# Krux creates revenues from audience data and helps protect privacy

[Amazon](https://canonical.com/blog/tag/amazon)
[Amazon Web Services](https://canonical.com/blog/tag/amazon-web-services)
[AWS](https://canonical.com/blog/tag/aws)
[Performance](https://canonical.com/blog/tag/performance)
[Public cloud](https://canonical.com/blog/tag/public-cloud)

---

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Ubuntu and AWS cloud used to capture, protect and monetise data across platforms

## Summary

Krux helps website operators responsibly drive new revenues from consumer data while protecting that data from unauthorised skimming and theft. With massive storage and processing requirements, and a rapidly growing customer base, the organisation decided to deploy an Ubuntu-based IT infrastructure on Amazon’s public cloud. Native integration of Ubuntu and Amazon supports seamless service provisioning and scaling. What’s more, the Ubuntu 10.04 LTS release provides enterprise-class stability; tools for fast, simple configuration and management; and constant availability for critical services.

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