--- title: 'IBM and Canonical: This Is Just The Beginning' description: The partnership between Canonical and IBM continues to thrive. As we embark on the era of Containerization, Cloud, NFV, IoT, and Machine Learning, companies like IBM are innovating to meet the demands of modern computing. We caught up with IBM’s GM of Power Systems, Doug Balog, at OpenStack Summit Austin to get his thoughts about […] url: https://canonical.com/blog/ibm-canonical-this-is-just-the-beginning?format=md --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Canonical](https://canonical.com/blog/author/canonical "More about Canonical") 5 August 2016 # IBM and Canonical: This Is Just The Beginning [IBM](https://canonical.com/blog/tag/ibm) [POWER8](https://canonical.com/blog/tag/power8) [softlayer](https://canonical.com/blog/tag/softlayer) [Ubuntu](https://canonical.com/blog/tag/ubuntu) --- Share the article The partnership between Canonical and IBM continues to thrive. As we embark on the era of Containerization, Cloud, NFV, IoT, and Machine Learning, companies like IBM are innovating to meet the demands of modern computing. We caught up with IBM’s GM of Power Systems, Doug Balog, at OpenStack Summit Austin to get his thoughts about openness and the paradigm shift in hardware that is unfolding as Moore’s Law reaches its sunset. In addition to illustrating the industry trends that are driving businesses towards large, cloud-based solutions for big data and cognitive analytics, Doug describes how collaborative development efforts like open source software and OpenPOWER are redefining how next-gen business applications are designed and deployed. We refer to this era as the era of Big Software. Please listen to Doug as he explains what’s happening from his front-row seat. We think you’ll enjoy what he has to say. With Certified Ubuntu images [now available](https://insights.ubuntu.com/2016/07/01/certified-ubuntu-images-available-in-softlayer/) on Softlayer and top-tier Canonical support via [Ubuntu Advantage](http://www.ubuntu.com/management/ubuntu-advantage), there’s never been a better time to discover the possibilities of Ubuntu on POWER8. To celebrate this news, we’re collaborating with Softlayer to offer a 30-day free trial to new and existing customers. Ready to try Ubuntu on POWER8 for free? [Click here to get started.](http://ubunt.eu/SpfrZi) To participate in this ecosystem that truly exemplifies “open”—across not only operating systems, and software, but also hardware; we also invite you to participate in the [OpenPOWER Developer Challenge](http://openpower.devpost.com/). Be part of the future, and win prizes too! [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/dataprivacy). Sign up ## Share on --- ## Related posts [### A decade of Ubuntu on IBM Z and IBM LinuxONE](https://canonical.com/blog/a-decade-of-ubuntu-on-ibm-z-and-ibm-linuxone) This year we celebrate a decade of Ubuntu Server support on the s390x architecture: marking a long-standing collaboration between Canonical and IBM that began at LinuxCon 2015.... [Pedro Lazzarotto](https://canonical.com/blog/author/pedro-lazzarotto) 12 June 2026 [### Arduino® VENTUNO™ Q is available for pre-order with Ubuntu pre-installed](https://canonical.com/blog/arduino-ventuno-q-is-available-for-pre-order-with-ubuntu-pre-installed) London, UK – August 25, 2026 – Following our initial collaboration announcement in March 2026, Canonical and Arduino (a subsidiary of Qualcomm Technologies, Inc.) are excited... [Canonical](https://canonical.com/blog/author/canonical) 25 August 2026 [### Canonical becomes Gold Sponsor of Trifecta Tech Foundation](https://canonical.com/blog/canonical-becomes-gold-sponsor-of-trifecta-tech-foundation) Canonical is pleased to announce it is now a Gold Sponsor of the Trifecta Tech Foundation, a non-profit that creates open source building blocks for critical infrastructure... [Canonical](https://canonical.com/blog/author/canonical) 30 June 2026 [### Ubuntu Summit 26.04: connected by open source](https://canonical.com/blog/ubuntu-summit-26-04-connected-by-open-source) What an incredible experience! Ubuntu Summit 26.04 has officially drawn to a close, but the energy from our global community is still buzzing – in the comments section, on... [ilvipero](https://canonical.com/blog/author/ilvipero) 22 June 2026