--- title: How to pick a winning IoT business model – Infographic description: The potential for IoT is huge but many businesses are still grappling with how it can benefit their organisation and how exactly to get started. Canonical recently surveyed over 360 IoT professionals to examine their current and future challenges plus opportunities that exist for organisations looking to become IoT ready. This infographic […] url: https://canonical.com/blog/how-to-pick-a-winning-iot-business-model-infographic --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Sarah Dickinson](https://canonical.com/blog/author/sarahfd "More about Sarah Dickinson") 31 July 2017 # How to pick a winning IoT business model – Infographic --- Share the article The potential for IoT is huge but many businesses are still grappling with how it can benefit their organisation and how exactly to get started. Canonical recently surveyed over 360 IoT professionals to examine their current and future challenges plus opportunities that exist for organisations looking to become IoT ready. This infographic looks at the findings of 3 key areas that businesses need to consider; monetisation, skills and security considerations. For more information on these 3 areas and IoT business models, click [here](https://pages.ubuntu.com/IOT_IoTReport2017.html) to download the full report. [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. In submitting this form, I confirm that I have read and agree to [Canonical's Privacy Notice](https://canonical.com/legal/data-privacy/contact) and [Privacy Policy](https://canonical.com/legal/data-privacy). Sign up ## Share on --- ## Related posts [### What designers should know about semiotics](https://canonical.com/blog/what-designers-should-know-about-semiotics) What happens when you look at an apple? When you see it, you perceive the apple and assign meaning to it based on your language, experience, and personal preferences – such as... [Sophie Carroll](https://canonical.com/blog/author/sophiecarroll) 15 October 2026 [### Canonical releases Ubuntu 26.10 Stonking Stingray](https://canonical.com/blog/canonical-releases-ubuntu-26-10-stonking-stingray) The latest interim release of Ubuntu previews privacy conscious speech-to-text, enables post-quantum package signing, completes the rollout of Rust coreutils, and improves... [Canonical](https://canonical.com/blog/author/canonical) 15 October 2026 [### Securing open source software dependencies in the public cloud](https://canonical.com/blog/securing-open-source-software-dependencies-in-the-public-cloud) Building stable and secure software requires understanding build systems and having a plan for vulnerabilities in your software dependencies. [Aaron Whitehouse](https://canonical.com/blog/author/aaron-whitehouse) 5 October 2026 [### AI infrastructure for telcos](https://canonical.com/blog/ai-infrastructure-for-telcos) Why moving from pilots to production changes the platform Artificial intelligence has moved beyond the demonstration phase. Telco operators are already exploring it for fault... [Benjamin Ryzman](https://canonical.com/blog/author/benjaminryzman) 2 October 2026