--- title: How to pick a winning IoT business model – Infographic description: The potential for IoT is huge but many businesses are still grappling with how it can benefit their organisation and how exactly to get started. Canonical recently surveyed over 360 IoT professionals to examine their current and future challenges plus opportunities that exist for organisations looking to become IoT ready. This infographic […] url: https://canonical.com/blog/how-to-pick-a-winning-iot-business-model-infographic?format=md --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Sarah Dickinson](https://canonical.com/blog/author/sarahfd "More about Sarah Dickinson") 31 July 2017 # How to pick a winning IoT business model – Infographic --- Share the article The potential for IoT is huge but many businesses are still grappling with how it can benefit their organisation and how exactly to get started. Canonical recently surveyed over 360 IoT professionals to examine their current and future challenges plus opportunities that exist for organisations looking to become IoT ready. This infographic looks at the findings of 3 key areas that businesses need to consider; monetisation, skills and security considerations. For more information on these 3 areas and IoT business models, click [here](https://pages.ubuntu.com/IOT_IoTReport2017.html) to download the full report. [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/dataprivacy). Sign up ## Share on --- ## Related posts [### Canonical joins the Open Secure AI Alliance](https://canonical.com/blog/open-secure-ai-alliance) Canonical is now part of the Open Secure AI Alliance, announced by NVIDIA with partners across cloud computing, cybersecurity, enterprise software, open source foundations, and... [Canonical](https://canonical.com/blog/author/canonical) 28 August 2026 [### Arduino® VENTUNO™ Q is available for pre-order with Ubuntu pre-installed](https://canonical.com/blog/arduino-ventuno-q-is-available-for-pre-order-with-ubuntu-pre-installed) London, UK – August 25, 2026 – Following our initial collaboration announcement in March 2026, Canonical and Arduino (a subsidiary of Qualcomm Technologies, Inc.) are excited... [Canonical](https://canonical.com/blog/author/canonical) 25 August 2026 [### Advantech AOM-2721 is now Ubuntu Certified](https://canonical.com/blog/advantech-aom-2721-ubuntu-certified) Canonical announces that the Advantech AOM-2721 is officially joining the list of Ubuntu Certified Hardware. [Mikhail Khazov](https://canonical.com/blog/author/khazov-m) 13 August 2026 [### Canonical integrates NVIDIA Nemotron 3.5 Lightning with Ubuntu for always-on AI agents](https://canonical.com/blog/nvidia-nemotron-3-5-lightning) Canonical is pleased to announce that NVIDIA’s newly introduced NVIDIA Nemotron 3.5 Lightning, an open, customizable model built for always-on AI agents, is now available on... [Canonical](https://canonical.com/blog/author/canonical) 11 August 2026