--- title: Can AI help redefine the future of finserv? description: The future of finserv AI is shifting from traditional methds to more innovative solutions, that help companies grow faster and optimise their activity. url: https://canonical.com/blog/finserv-ai?format=md --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Andreea Munteanu](https://canonical.com/blog/author/munteanuandreea "More about Andreea Munteanu") 11 February 2021 # Can AI help redefine the future of finserv? [AI](https://canonical.com/blog/tag/ai) [financial-services](https://canonical.com/blog/tag/financial-services) [Kubeflow](https://canonical.com/blog/tag/kubeflow) --- Share the article The last few years has been a time of major disruption in the Finserv sector. Artificial Intelligence (AI) technology has emerged as an important tool for providers of financial products and services to deliver more personalised and more sophisticated services to customers faster. The financial services sector is at the beginning of an exciting journey with AI – a journey that we believe will spark a revolution and redefine financial services. Kris Sharma, Financial Services Lead at Canonical has approached this subject from various perspectives. ## Finserv AI /ML journey Today’s challenge for financial services institutions is to shift their focus from what they need to do internally to the needs of their customers. Until recently, traditional methods of data analysis have been used for various applications, including the detection of fraud and predicting defaults that require complex and time-consuming investigations. With open source  technologies such as [Kubeflow](http://charmed-kubeflow.io/) and [Apache Kafka](https://ubuntu.com/managed/kafka), the fintech industry can build innovative solutions to offer products and services tailored to individual consumer needs. [AI technology](https://technative.io/the-fintech-future-accelerating-the-ai-ml-journey/) truly has the potential to transform how fintechs deal with regulatory compliance issues, financial fraud, and cybercrime. ## Accelerate innovation using AI [Kris Sharma](mailto:kris.sharma@canonical.com) highlights in [PaymentsSource](https://www.paymentssource.com/opinion/ai-can-bring-needed-speed-to-respond-to-multiple-challenges) article that AI technology will accelerate innovation within finserv sector and how the economic fallout from the coronavirus crisis has spurred AI tech adoption within financial services institutions. ## AI Tech – Finserv’s future? By 2025,  the usage of AI is expected to reach $25 billion, from $6 billion in 2019, which is why it became a top priority for financial services. It sets a new direction for the industry that you can read more about in [FinanceDigest](https://www.financedigest.com/the-fintech-future-accelerating-the-ai-ml-journey.html). AI will allow finservs to further automate their business processes and to leverage new and big data sources to redefine how they work, create innovative new products and services, and transform customer experiences. To know more about how Canonical is partnering with financial institutions around the world and helping them drive innovation at scale [Contact Us](https://ubuntu.com/contact-us) Further reading: * * [https://www.geldinstitute.de/it-itk/2020/resilienz-in-der-bank-it-dank-open-source-streaming-analyse—ki.html](https://www.geldinstitute.de/it-itk/2020/resilienz-in-der-bank-it-dank-open-source-streaming-analyse---ki.html) (in German) * ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/dataprivacy). 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