--- title: Meet Canonical at Cloud Expo Europe Frankfurt 2021 description: Meet Canonical at Cloud Expo Europe Frankfurt on 8-9 December 2021! url: https://canonical.com/blog/canonical-at-cloud-expo-europe-frankfurt-2021 --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Malina](https://canonical.com/blog/author/mali-iorga "More about Malina") 23 November 2021 # Meet Canonical at Cloud Expo Europe Frankfurt 2021 --- Share the article The leading fair in London, Paris, Frankfurt and Singapore will open the doors to C-level experts and executives in Frankfurt. Canonical will be attending as a Gold Sponsor, presenting strategies and trends for industry leading companies. [Get your free ticket now](https://www.cloudexpoeurope.de/) [Book a meeting with us](https://calendly.com/manuel-calve/15min?month=2021-10) ### Software defined everything: enterprises among the clouds #### 08 December 2021 | 16:25 – 16:45 This year Cloud Expo Europe Madrid’s overarching theme surrounds the growing adoption of hybrid and multi-cloud environments. Cloud transformation is driven by the numerous advantages of cloud infrastructure compared to the traditional data centres, such as better economics, scalability and improved DevOps agility. Among various cloud trends, multi-cloud architectures are gaining momentum these days, with 62% of enterprises pursuing a multi-cloud IT strategy. But what is the right approach and solution to truly ensure the total cost of ownership (TCO) reduction in the long-term? Join Reg Deraed, Field Sales Lead at Canonical for EMEA, in the Multicloud and DevOps Theatre to learn from Canonical’s approach to multi-cloud architecture. ### Reduce IT cost by automating software ops on Hybrid Cloud #### 09 Dec 2021 | 13:55 – 14:15 Enterprises across the world are dealing with the effects of COVID-19 crisis and face an uphill challenge in containing the impact on their business. IT departments across enterprises have proved that they can adapt to changes rapidly and provide the technology backbone that has enabled many organisations to remain operational. But economists predict a slow recovery and business growth will be challenging in the near term. This inevitably means that Change Budgets are going to be squeezed. Business velocity and innovation are critical for enterprises to sustain and to manage the impact of the crisis. A significant portion of IT spending still goes on maintaining existing systems and software operations. thereby squeezing the budget necessary for business change and innovation.Hence, reducing the cost of software operations and integration while simultaneously delivering new customer services is one of the top strategic imperatives for enterprises. In this keynote talk, Kris Sharma, Financial Services Sector Leader at Canonical, will showcase the power of the open source community and open source tools to address enterprise software ops challenges and to reduce IT ops costs by automating software operations and maintenance. ### The Ubuntu stand & team Come say hi to our team who will be welcoming you at our stand to discuss: * Canonical’s OpenStack and Kubernetes solutions * Optimising towards edge workloads * Solutions around fully managed operations Access tons of relevant free resources, and discuss your organisation’s infrastructure needs with a member of our engineering team. We hope to see you there! [Get your free ticket now](https://www.cloudexpoeurope.de/) [Book a meeting with us](https://calendly.com/manuel-calve/15min?month=2021-10) [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. In submitting this form, I confirm that I have read and agree to [Canonical's Privacy Notice](https://canonical.com/legal/data-privacy/contact) and [Privacy Policy](https://canonical.com/legal/data-privacy). Sign up ## Share on --- ## Related posts [### What designers should know about semiotics](https://canonical.com/blog/what-designers-should-know-about-semiotics) What happens when you look at an apple? When you see it, you perceive the apple and assign meaning to it based on your language, experience, and personal preferences – such as... 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