--- title: Big software has arrived description: It’s time for IT to let software do more of the work The world of business technology is under tremendous pressure and most organizations are ill-equipped to deal with the challenges and opportunities that are arising. Software as a Service, big data, cloud, scale-out, containers and microservices are not just buzz-words they are disrupti […] url: https://canonical.com/blog/big-software-has-arrived?format=md --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Canonical](https://canonical.com/blog/author/canonical "More about Canonical") 3 October 2016 # Big software has arrived [Big Software](https://canonical.com/blog/tag/big-software) [Charmed Kubernetes](https://canonical.com/blog/tag/charmed-kubernetes) [containers](https://canonical.com/blog/tag/containers) [Juju](https://canonical.com/blog/tag/juju) [kubernetes](https://canonical.com/blog/tag/kubernetes) [networking](https://canonical.com/blog/tag/networking) [NFV](https://canonical.com/blog/tag/nfv) [sdn](https://canonical.com/blog/tag/sdn) [Telco](https://canonical.com/blog/tag/telco) [Telecommunications](https://canonical.com/blog/tag/telecommunications) --- Share the article ## It’s time for IT to let software do more of the work The world of business technology is under tremendous pressure and most organizations are ill-equipped to deal with the challenges and opportunities that are arising. Software as a Service, big data, cloud, scale-out, containers and microservices are not just buzz-words they are disrupting traditional business models. Further, while these terms and technologies represent a new world of opportunity, they also bring complexity that most IT departments are ill-equipped to pursue. This has become the Big Software era. To realize the promise of Big Software, companies need an entirely new way of thinking. Where applications were once simple to manage and deploy with a couple of solutions across a couple of machines; companies must now roll out many applications, components, and integration points spread across tens of thousands of on-premise and hosted physical and virtual machines. Companies must have the right mix of products, services, and tools to match the requirements of the business. However, many IT departments are undertaking these challenges with the approaches, processes, and tools developed over a decade ago. This white paper was written to help today’s executives to understand Big Software and what they need to do in order to take advantage of the many opportunities it has to offer. Download it to find out: * What is Big Software and why it impacts us all? * How executives should respond to ‘phase shifts’ in IT like Big Software? * What are containers and why do they matter to the Big Software era? * How the complexities of Big Software can be removed through smart tooling? [Download white paper](https://pages.ubuntu.com/Big-Software-LP.html) To set-up a conversation with Canonical about the opportunities Big Software has to offer, [reach out to a member of our team](http://www.ubuntu.com/cloud/contact-us). ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/dataprivacy). Sign up ## Share on --- ## Related posts [### Deploy your Spring Boot application to production](https://canonical.com/blog/deploy-spring-application-to-production) In this article we walk through the steps required to deploy a Spring Boot application to production using Juju and Kubernetes. The goal is to showcase the integration of the... [Javier de la Puente](https://canonical.com/blog/author/javierdelapuente) 13 January 2026 [### The next era of telco clouds: get open infrastructure choice with Sylva and Canonical Kubernetes](https://canonical.com/blog/the-next-era-of-telco-clouds-get-open-infrastructure-choice-with-sylva-and-canonical-kubernetes) Achieving vendor neutrality in telco clouds requires an infrastructure layer that respects open standards, without wrapping them in rigid platform layers. By combining upstream... [estelacarmona](https://canonical.com/blog/author/estelacarmona) 11 June 2026 [### What is InfiniBand?](https://canonical.com/blog/what-is-infiniband) When distributed workloads stall because nodes cannot exchange small messages quickly and consistently, the network is the limiting factor. How do you solve that problem?... [Benjamin Ryzman](https://canonical.com/blog/author/benjaminryzman) 2 June 2026 [### Canonical partners with Snyk for scanning chiseled Ubuntu containers](https://canonical.com/blog/canonical-partners-with-snyk-for-scanning-chiseled-ubuntu-containers) Canonical, the publisher of Ubuntu, is pleased to announce a new partnership with developer-focused cybersecurity company Snyk. Snyk Container, Snyk’s container security... [Canonical](https://canonical.com/blog/author/canonical) 20 March 2026