--- title: Accelerating IoT device time to market description: Launching IoT devices and managing them at scale can be a time intensive and complex process. With 85% of IoT initiatives not launched after a year of development, it is inevitable that change is needed. url: https://canonical.com/blog/accelerating-iot-device-time-to-market?format=md --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Alex Cattle](https://canonical.com/blog/author/cattleaej "More about Alex Cattle") 14 February 2020 # Accelerating IoT device time to market [IoT](https://canonical.com/blog/tag/iot) [IoT launch](https://canonical.com/blog/tag/iot-launch) [smart start](https://canonical.com/blog/tag/smart-start) [Ubuntu](https://canonical.com/blog/tag/ubuntu) --- Share the article Launching IoT devices and managing them at scale can be a time intensive and complex process. With 85% of IoT initiatives not launched after a year of development, it is inevitable that change is needed. To overcome these challenges, Canonical has introduced Smart Start, a package that reduces business and technical decision making into a 2-week, fixed-cost decision. Smart Start provides a guided journey through the infrastructure needed to develop, customise, and distribute software to fleets of devices. With consulting services to de-risk the journey at critical points, an enterprise’s IoT strategy is fast tracked to market. This webinar details the learnings from over 30 project summaries and case studies of Canonical customers. Nilay Patel, Product Manager for IoT and Devices, will speak about the lessons to take away, and why businesses such as Rigado, Cyberdyne and Fingbox chose Canonical to launch their IoT devices. [Watch the webinar](https://www.brighttalk.com/webcast/6793/385799?utm_source=Blog&utm_medium=Blog&utm_campaign=CY20_IOT_SmartStart_WBN_Timetomarket) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/dataprivacy). Sign up ## Share on --- ## Related posts [### Arduino® VENTUNO™ Q is available for pre-order with Ubuntu pre-installed](https://canonical.com/blog/arduino-ventuno-q-is-available-for-pre-order-with-ubuntu-pre-installed) London, UK – August 25, 2026 – Following our initial collaboration announcement in March 2026, Canonical and Arduino (a subsidiary of Qualcomm Technologies, Inc.) are excited... [Canonical](https://canonical.com/blog/author/canonical) 25 August 2026 [### Advantech AOM-2721 is now Ubuntu Certified](https://canonical.com/blog/advantech-aom-2721-ubuntu-certified) Canonical announces that the Advantech AOM-2721 is officially joining the list of Ubuntu Certified Hardware. [Mikhail Khazov](https://canonical.com/blog/author/khazov-m) 13 August 2026 [### Canonical becomes Gold Sponsor of Trifecta Tech Foundation](https://canonical.com/blog/canonical-becomes-gold-sponsor-of-trifecta-tech-foundation) Canonical is pleased to announce it is now a Gold Sponsor of the Trifecta Tech Foundation, a non-profit that creates open source building blocks for critical infrastructure... [Canonical](https://canonical.com/blog/author/canonical) 30 June 2026 [### Ubuntu Summit 26.04: connected by open source](https://canonical.com/blog/ubuntu-summit-26-04-connected-by-open-source) What an incredible experience! Ubuntu Summit 26.04 has officially drawn to a close, but the energy from our global community is still buzzing – in the comments section, on... [ilvipero](https://canonical.com/blog/author/ilvipero) 22 June 2026