--- title: Accelerating IoT device time to market description: Launching IoT devices and managing them at scale can be a time intensive and complex process. With 85% of IoT initiatives not launched after a year of development, it is inevitable that change is needed. url: https://canonical.com/blog/accelerating-iot-device-time-to-market --- 1. [Blog](https://canonical.com/blog) 2. Article --- [Alex Cattle](https://canonical.com/blog/author/cattleaej "More about Alex Cattle") 14 February 2020 # Accelerating IoT device time to market [IoT](https://canonical.com/blog/tag/iot) [IoT launch](https://canonical.com/blog/tag/iot-launch) [smart start](https://canonical.com/blog/tag/smart-start) [Ubuntu](https://canonical.com/blog/tag/ubuntu) --- Share the article Launching IoT devices and managing them at scale can be a time intensive and complex process. With 85% of IoT initiatives not launched after a year of development, it is inevitable that change is needed. To overcome these challenges, Canonical has introduced Smart Start, a package that reduces business and technical decision making into a 2-week, fixed-cost decision. Smart Start provides a guided journey through the infrastructure needed to develop, customise, and distribute software to fleets of devices. With consulting services to de-risk the journey at critical points, an enterprise’s IoT strategy is fast tracked to market. This webinar details the learnings from over 30 project summaries and case studies of Canonical customers. Nilay Patel, Product Manager for IoT and Devices, will speak about the lessons to take away, and why businesses such as Rigado, Cyberdyne and Fingbox chose Canonical to launch their IoT devices. [Watch the webinar](https://www.brighttalk.com/webcast/6793/385799?utm_source=Blog&utm_medium=Blog&utm_campaign=CY20_IOT_SmartStart_WBN_Timetomarket) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. In submitting this form, I confirm that I have read and agree to [Canonical's Privacy Notice](https://canonical.com/legal/data-privacy/contact) and [Privacy Policy](https://canonical.com/legal/data-privacy). Sign up ## Share on --- ## Related posts [### Arduino® VENTUNO™ Q is available for pre-order with Ubuntu pre-installed](https://canonical.com/blog/arduino-ventuno-q-is-available-for-pre-order-with-ubuntu-pre-installed) London, UK – August 25, 2026 – Following our initial collaboration announcement in March 2026, Canonical and Arduino (a subsidiary of Qualcomm Technologies, Inc.) are excited... [Canonical](https://canonical.com/blog/author/canonical) 25 August 2026 [### Canonical announces the alpha release of Charmed OpenShell to help secure autonomous AI agent fleets](https://canonical.com/blog/charmed-openshell-alpha-release) To streamline enterprise deployment and lifecycle management, Canonical is announcing the alpha release of Charmed OpenShell. [Canonical](https://canonical.com/blog/author/canonical) 28 September 2026 [### Ubuntu coming soon to Snapdragon X2 Series platforms, unlocking more Linux PCs for the agentic world](https://canonical.com/blog/ubuntu-coming-soon-to-qualcomm-snapdragon-x2-series-platforms) Canonical and Qualcomm Technologies announce upcoming native Ubuntu support for Qualcomm’s flagship laptop silicon, delivering multi-day battery life, 80 TOPS NPU acceleration,... [Canonical](https://canonical.com/blog/author/canonical) 23 September 2026 [### Canonical announces Zephyr 26.04 LTS, delivering up to 15 years of support for MCU-grade devices](https://canonical.com/blog/zephyr-lts-announcement) The new enterprise distribution provides a trusted Real-Time Operating System (RTOS) to solve critical Cyber Resilience Act (CRA) compliance and developer experience... [Canonical](https://canonical.com/blog/author/canonical) 21 September 2026