--- title: 5 key steps to take your IoT device to market description: Canonical's Brand Store allows you to get your IoT device to market while catering for long term problems and the need to keep your product up to date in the future. url: https://canonical.com/blog/5-key-steps-to-take-your-iot-device-to-market?format=md --- 1. [Blog](https://canonical.com/blog) 2. Article --- [cmoullec](https://canonical.com/blog/author/cmoullec "More about cmoullec") 17 January 2020 # 5 key steps to take your IoT device to market [brand store](https://canonical.com/blog/tag/brand-store) [devices](https://canonical.com/blog/tag/devices) [Internet of things](https://canonical.com/blog/tag/internet-of-things) [IoT](https://canonical.com/blog/tag/iot) [Ubuntu](https://canonical.com/blog/tag/ubuntu) [webinar](https://canonical.com/blog/tag/webinar) --- Share the article IoT businesses are notoriously difficult to get off the ground. No matter how good your product is or how good your team is, some of the biggest problems you will face are just in getting to market and maintaining your devices once they’re in the field. The webinar will take a look at how Canonical’s Brand Store product allows you to get to market while catering for long term problems and the need to keep your product up to date in the future. More specifically, this webinar will look at the common problems we see organisations facing on their way to getting an IoT device to market, and cover five key steps to solve these problems. Along the way we will dig a little into serval case studies Canonical has done with various customers and partners to show you what has already been achieved with these solutions. [Watch the webinar](https://www.brighttalk.com/webcast/6793/381350?utm_source=Blog&utm_medium=Blog&utm_campaign=CY20_IOT_Brandstore_WBN_5Steps) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/dataprivacy). Sign up ## Share on --- ## Related posts [### Arduino® VENTUNO™ Q is available for pre-order with Ubuntu pre-installed](https://canonical.com/blog/arduino-ventuno-q-is-available-for-pre-order-with-ubuntu-pre-installed) London, UK – August 25, 2026 – Following our initial collaboration announcement in March 2026, Canonical and Arduino (a subsidiary of Qualcomm Technologies, Inc.) are excited... [Canonical](https://canonical.com/blog/author/canonical) 25 August 2026 [### Advantech AOM-2721 is now Ubuntu Certified](https://canonical.com/blog/advantech-aom-2721-ubuntu-certified) Canonical announces that the Advantech AOM-2721 is officially joining the list of Ubuntu Certified Hardware. [Mikhail Khazov](https://canonical.com/blog/author/khazov-m) 13 August 2026 [### Canonical becomes Gold Sponsor of Trifecta Tech Foundation](https://canonical.com/blog/canonical-becomes-gold-sponsor-of-trifecta-tech-foundation) Canonical is pleased to announce it is now a Gold Sponsor of the Trifecta Tech Foundation, a non-profit that creates open source building blocks for critical infrastructure... [Canonical](https://canonical.com/blog/author/canonical) 30 June 2026 [### Ubuntu Summit 26.04: connected by open source](https://canonical.com/blog/ubuntu-summit-26-04-connected-by-open-source) What an incredible experience! Ubuntu Summit 26.04 has officially drawn to a close, but the energy from our global community is still buzzing – in the comments section, on... [ilvipero](https://canonical.com/blog/author/ilvipero) 22 June 2026