--- title: 5 key steps to take your IoT device to market description: Canonical's Brand Store allows you to get your IoT device to market while catering for long term problems and the need to keep your product up to date in the future. url: https://canonical.com/blog/5-key-steps-to-take-your-iot-device-to-market --- 1. [Blog](https://canonical.com/blog) 2. Article --- [cmoullec](https://canonical.com/blog/author/cmoullec "More about cmoullec") 17 January 2020 # 5 key steps to take your IoT device to market [brand store](https://canonical.com/blog/tag/brand-store) [devices](https://canonical.com/blog/tag/devices) [Internet of things](https://canonical.com/blog/tag/internet-of-things) [IoT](https://canonical.com/blog/tag/iot) [Ubuntu](https://canonical.com/blog/tag/ubuntu) [webinar](https://canonical.com/blog/tag/webinar) --- Share the article IoT businesses are notoriously difficult to get off the ground. No matter how good your product is or how good your team is, some of the biggest problems you will face are just in getting to market and maintaining your devices once they’re in the field. The webinar will take a look at how Canonical’s Brand Store product allows you to get to market while catering for long term problems and the need to keep your product up to date in the future. More specifically, this webinar will look at the common problems we see organisations facing on their way to getting an IoT device to market, and cover five key steps to solve these problems. Along the way we will dig a little into serval case studies Canonical has done with various customers and partners to show you what has already been achieved with these solutions. [Watch the webinar](https://www.brighttalk.com/webcast/6793/381350?utm_source=Blog&utm_medium=Blog&utm_campaign=CY20_IOT_Brandstore_WBN_5Steps) ## Sign up for our newsletter Get the latest Canonical news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. In submitting this form, I confirm that I have read and agree to [Canonical's Privacy Notice](https://canonical.com/legal/data-privacy/contact) and [Privacy Policy](https://canonical.com/legal/data-privacy). Sign up ## Share on --- ## Related posts [### Ubuntu now certified on Qualcomm Dragonwing™ IQ-8275](https://canonical.com/blog/ubuntu-now-certified-on-qualcomm-dragonwing-iq-8275) Sep 8, 2026 – Canonical and Qualcomm Technologies, Inc. announce the general availability of certified Ubuntu 24.04 LTS images for the Qualcomm Dragonwing™ IQ-8275 Evaluation... [Canonical](https://canonical.com/blog/author/canonical) 8 September 2026 [### Arduino® VENTUNO™ Q is available for pre-order with Ubuntu pre-installed](https://canonical.com/blog/arduino-ventuno-q-is-available-for-pre-order-with-ubuntu-pre-installed) London, UK – August 25, 2026 – Following our initial collaboration announcement in March 2026, Canonical and Arduino (a subsidiary of Qualcomm Technologies, Inc.) are excited... [Canonical](https://canonical.com/blog/author/canonical) 25 August 2026 [### Canonical announces the alpha release of Charmed OpenShell to help secure autonomous AI agent fleets](https://canonical.com/blog/charmed-openshell-alpha-release) To streamline enterprise deployment and lifecycle management, Canonical is announcing the alpha release of Charmed OpenShell. [Canonical](https://canonical.com/blog/author/canonical) 28 September 2026 [### Ubuntu coming soon to Snapdragon X2 Series platforms, unlocking more Linux PCs for the agentic world](https://canonical.com/blog/ubuntu-coming-soon-to-qualcomm-snapdragon-x2-series-platforms) Canonical and Qualcomm Technologies announce upcoming native Ubuntu support for Qualcomm’s flagship laptop silicon, delivering multi-day battery life, 80 TOPS NPU acceleration,... [Canonical](https://canonical.com/blog/author/canonical) 23 September 2026